The history of embroidery dates back to 1830, where in St. Gallen, Switzerland, the production was established. It remained there for fifty years as the Swiss held the monopoly on the technique. Industrial embroidery emerged as a competitive and cost effective alternative. In 1863 came the invention of the Stickmachine Schiff, a machine that introduced the use of a double yarn and shuttle, thus further improving productivity.

Since then, a machine was able to reproduce the gesture of the embroiderer, all that was required was someone to monitor the mechanism, maneuvering the pantograph with a crank. With the invention of these machines came the shift of embroidery production outside of Switzerland, when in 1871 Thomas Rebulla set up the first embroidery machines in Somma, Lombardo

140 years later, just a few hundred meters from the first Italian embroidery company, Pizval decided to create its embroidery department by installing the most technologically advanced embroidery looms from Switzerland.

The growth, facilitated by the synergy with our lace and tulle bobinette, was very fast. Fashion brands quickly embraced the concept of using the latest generation of embroidery techniques on classic, and antique bases.